Zoe Schwab: Writing Samples
When Macmillan acquired Late Nite Labs as part of its expansion into the education technology space, a site redesign was in order. I worked with the Late Nite Labs team and an outside design firm to write all new copy to reflect the company’s status as a game-changing tool for STEM education.
The Institute for Humane Education needed a video to promote a crowdfunding initiative that could later function as a general introduction to the nonprofit's mission. Working with the production team and the IHE staff, I crafted a narrative to demonstrate the program's life-changing impact on students and inspire viewers to donate.