When Macmillan acquired Late Nite Labs as part of its expansion into the education technology space, a site redesign was in order. I worked with the Late Nite Labs team and an outside design firm to write all new copy to reflect the company’s status as a game-changing tool for STEM education.
As the company specialized in online science labs for higher education, their client base largely consisted of college-level professors. From the homepage to the FAQs section, I created messaging that struck a balance between professional and conversational, speaking to potential clients’ needs as educators and experts in their fields.
As part of their larger rebranding effort, I also wrote copy for their printed materials. Below are a few examples.